2019年11月4日 星期一

The Big, Oversized Handbag Trend Is Taking Over Instagram - Handbag Factory China | Leather Handbag | Bag | Handbag - Vanessa Brig

Just when you were finally getting used to restricting the contents of your purse to the bare minimum, the trendscape has flipped. Instead of tiny purses, suddenly oversized handbags are the new must-have style. We’re talking huge, carry-your-life-with-you totes — an extreme departure from the barely-big-enough-for-a-Tic-Tac minis that everyone was obsessed with mere months ago. So feel free to return to your packrat ways, this season is all about supersize.
If the ultimate indicator of viral success in today’s cultural zeitgeist is when something becomes a meme, then elephantine bags are well on their way to achieving superlative cult status. @TheBigBagClub is an entire Instagram account dedicated to showcasing the trend in all its (often comically) gigantic glory. The feed features Photoshopped edits of influencer photos with their already-substantial bags enlarged to even more exaggerated proportions. Virginia Rolle, the graphic designer behind the tongue-in-cheek page, came across a photo of influencer Paulinha Sampaio carrying a huge Gucci bag — on Instagram and that’s when “the big bags took over.”
“At first I thought that it was a fashion meme, a joke,” Rolle recalls about the photo. “Then I found that it was real and I started to imagine all the bags in a larger size. It’s [Sampaio’s] bag that encouraged me to enlarge all the others. After all the bags I’ve modified, it is difficult to find any real ones that impress me.”


That is, until the recent runway collections rolled out a bevy of super-sized options — most notably at Bottega Veneta, where Rolle calls out the aptly named Large Tote. She also highlights Maison Margiela’s Glam Slam as an impressively oversized design.

Vanessa Brig has been a bag manufacturer of top-quality hand bags for more than 30 years.

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